The Boogeyman, a horror-thriller movie from 20th Century Studios based on a short story by renowned author Stephen King, is anticipated eagerly. The Boogeyman will premiere at CinemaCon 2023 before it opens in theaters, providing industry insiders with an opportunity to see the movie early.
The movie will screen for conference attendees on April 26, more than a month before it is scheduled for a cinema release, according to CinemaCon. On its website, CinemaCon describes itself as “the largest and most important gathering of movie theatre owners from around the world.” Unlike other fan conventions, CinemaCon is only open to those working in the entertainment industry and the media, and it runs from April 24 to April 27 in Las Vegas. The news that The Boogeyman will be screened shouldn’t come as a huge surprise because major studios frequently unveil sizzle reels and new trailers at the convention.
Also, although full feature previews are not always common at CinemaCon, they do happen occasionally. During CinemaCon 2022, Paramount presented Top Gun: Maverick, giving industry insiders a chance to see the movie that some have said “saved the whole theater industry.” Also revealed was that Warner Bros. The Flash will make its debut at CinemaCon this year, a significant move on the part of the studio to raise awareness of the movie.
Hence, even though The Boogeyman isn’t creating any novel trends, it is obvious that 20th Century is making an effort to have industry insiders talking about the movie before it opens. This represents a further modification to The Boogeyman’s distribution strategy, as the movie was initially planned for streaming on Hulu, a different division of 20th Century’s parent company, Disney. The decision to release the movie theatrically was made by studio management in response to persistent fan demand and a number of encouraging test screenings.
On June 2, 2023, The Boogeyman will be shown in theatres. The movie’s trailer can be seen below: