Amid the current disenchantment of the creative community with the entertainment industry, a novel and innovative company is taking a revolutionary approach to content creation and distribution. Toonstar, a “Web3 story studio” founded by industry veterans from Disney, Warner Bros., and DreamWorks, is using blockchain technology to develop, produce, and finance animated projects. Its CEO and co-founder, John Attanansio, believes that Toonstar can attract talented artists looking for new ways to reach their audiences, especially during a time when Hollywood is experiencing production halts and cancellations.
According to Attanansio, the prevailing trends in Hollywood today make it challenging to get projects made through the traditional system. He explained during an episode of the “Strictly Business” podcast by Variety:
“There are a lot of productions that are getting canceled or halted, things will sit in development for extended periods of time. It’s just getting harder and harder to get something made in the traditional system.”
Toonstar’s third series, “Space Junk,” created by Dominic Russo, co-creator of the Comedy Central series “Workaholics,” will launch on May 19. However, the show will not be available on TV networks or streaming services. Instead, Toonstar has adopted a community-centric model that allows fans to buy NFTs and take advantage of various extras, enabling them to participate in the creation process.
Co-founder and COO Luisa Huang explained that this VIP fan base has access to many fantastic perks. “It’s like, if you love the show, well, come and be kind of like this next layer for a fan. You own this token, and with this token, you really get to go deeper into the creation process.”
Toonstar is part of a pioneering movement that is changing the media industry’s margins with cutting-edge savvy. Its latest series, “Space Junk,” even features a character voiced by artificial-intelligence technology. Recently, Attanasio also wrote a guest column on how Hollywood should adapt to AI.
In conclusion, Toonstar is revolutionizing the entertainment industry, and its groundbreaking approach is attracting a lot of attention from talented artists and enthusiastic fans.
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